Sales Strategies Essay Example for Free

Sales Strategies Essay EXECUTIVE SUMMARY The supermarkets in the UK is expanding with retail food products being sensitive to cross-price elasticity in that supermarkets are encouraged to be inventive, which will accomplish an advantage, matched to its discounter competitors (Emerald Group Publishing Limited , 2014). This report will explain the types of sales strategies that Aldi may develop in order to compete with other supermarkets within the same market. Aldi have to be considered as a competitor as society is searching for value and that customer behaviour is a major influence in sales strategies and that Aldi will be successful in future years with their overall strategy. BACKGROUND Aldi opened its first store in the United Kingdom (UK) in the 90’s, currently supporting more than 500 stores in the UK, originally established in Germany.   The challenges that face Aldi are primary in attracting customers. As well as attracting customers, Aldi will have to consider its competitors within the market. There are a number of considerations that would influence customer’s behaviour which impacts on the retail market. Society has a wide range of needs and wants which can be varied and impacts customer’s decisions on a daily basis. The decision that is made is key to the decision making behaviour which results in individuals adapting from situation to situation which would have an impact on all supermarkets (Dibb, 2012). The leading retailer’s share of grocers’ for 2011 and 2012 explains that Aldi versus Morrison’s posted surging returns with Morrison’s showing as losers. Diagram one: Share Market Mintel Report An article (sky news, 2012) reports the company Aldi, has seen profits exceeded over 200% in 2011 to  £57.8m, suggesting customer confidence is low and that customer spending brought on by higher inflation and weaker growth has influenced Aldi success with 40 new stores planned to be developed and open by the end of 2013 generating up to 4,500 jobs. Aldi has now introduced 500 new stores in the United Kingdom (UK) and plans to open new stores in higher more upmarket locations and offer a wide range of products attracting higher-earning customer (Aldi, 2013). This strategy is supported by (Harvey,2000, p. 17) who suggests that in a society, a range of low and high income customers can be brought together by retailers creating an internal niche market, with their own discounted products or with higher branded products, integrating separate ‘segments of customer demand’. As Aldi continue to improve on already continued growth, Morrison’s have to act to attempt to maintain and improve within the retail market competition. This is demonstrated by an article (mail online, 2013) Morrison’s attempt to struggle back, which Morrison’s bosses trust only a reduction of prices  on products will sustain Morrison’s future. chief executive Dalton Philips of Morrison’s confirmed â€Å"The economic backdrop remains difficult for the customer†, as stated (BBC, 2013) Morrison’s report Pre-tax profit fell to  £344m for the first half of the year, compared to the same period last year (2012) with profits reaching  £440m. Diagram Two: Share Market Sky News Comparing Diagram one and Diagram two of the market Share, Aldi demonstrate they have a major influence in the market. Aldi in 2011 had a market share of 2.2% increasing to 4.7% ending May 2014. On the back of Aldi success, Morrison’s market share commenced at 10.4% in 2011 with the figures staying static the following year, followed by a slight increase reaching 10.9% by May 2014. The slight increase in performance may be due to Morrison’s raising a price war with Aldi by reducing its prices on 135 products with expectation that more reductions will follow, estimating  £1bn over a three year period which will be permanent reductions rather than promotions, quoted by chief executive Dalton Philips in an article (The Guardian, 2014). It remains to be seen if this will revive the growth of Morrison’s in the future. OBJECTIVES Outline the background information of customer goods and Supermarkets. Outline the background of Marketing Segmentation. Apply the theory of Market Segmentation used by supermarkets. Detail the tool used for Sales strategy and by key brands to provide competitor advantage. METHODOLOGY In order for the company to identify sales strategies in the market, will carry out what is called â€Å"Market Research†. This process is to furnish the retail company to meet the customers’ needs. (Lescher, 1995) defines market research as â€Å"gathering and evaluation of data regarding customer’s  preference for products and services.† On attempting to interview Robert McDonald the Assistant Store Manager of the Aldi Paisley, but was unavailable for comment on a visit to the store on 29/06/2014. On the back of the store visit, made contact with Aldi Head Office in Bathgate and through social business network LinkedIn but unfortunately Aldi were unable to comment on their sales strategy. SUPERMARKETS IN THE MARKET Institute of Grocery Distribution (IGD UK) reported that the United Kingdom market is estimated at  £174.5 billion in April this year (2014), demonstrated 2.8% increase from 2013. IGD forecasts that in the UK, the grocery market value will reach the figures of  £203.0 billion by 2019 potentially an increase of 16.3% from 2014. Today’s market the UK grocery market is made up 6 sections, making the retail market competitive. Based on the pie chart, Hypermarkets and superstores have the market monopoly demonstrating  £73.7bn Sales with Convenience Stores next  £37.4bn and Small Supermarkets the next contender with  £35.5bn. As Aldi come under the â€Å"Discounters† with  £10.8bn, with a continued strong presence within the retail market, this figure can only increase and could be a potential big player in years to come, if the organisation continues to grow as previous years and challenge others. AIDA(R) Module Aldi can use a number of channels and methods to increase promotional activity by using the AIDA module. The module can be used for the following; Awareness: Creating brand awareness to its existing and new customers. Interest: Sufficient customer interest to encourage the buyer to start researching further. Desire: Simply the desire from liking it, to wanting it. Action: Attracting the customer to visit store, signing up for newsletter. Once the organisation has captured the buyer, it must consider the retention of the buyer using â€Å"Retention† methods. The methods can be Social Media, TV  adverts, Newsletters. If buyers are satisfied with your product, a vote of confidence can attract new buyers (customers) to the company brand, rather than its competitors (business case studies, 2014) MODEL OF MARKET SEGMENTATION The process for Market Segmentation is to identify the whole of the market and divide the market into each segment, which allows companies to maximise their own opportunity to generate success. (Dibb et al, 2012) defines Market segmentation â€Å"the process of grouping customers in markets with some heterogeneity into smaller, more similar or homogenous markets.† Without market segmentation, the market would assume that customers would share similar needs and that companies can provide one product to the market (Dibb et al, 2012). Therefore this assumption is not correct and as supported by (Dibb et al, 2012) having a Heterogeneous market describes that customers have different needs and wants. PROCESS OF MARKET SEGMENTATION Dividing the market into segments is called STP. STP consists of three key areas which are Segmentation, Targeting and positioning. Segmentation Segmentation can identify potential opportunities within a market. When designing a market strategy, the organisation can take advantage of the marketing mix approach. The marketing mix includes the four P’s which consists of product, promotion, price and place (Hooley, 2012). Aldi can use this method to take advantage of existing customers as well as attracting new customers. Aldi use the four P’s which can create a process were the right product is sold at the right price, at the right place demonstrating the best possible methods of promotion. Targeting Companies can use targeting as a business tool, making a decision on what key areas of the business within the organisation requires attention. This process is intended to be implemented in key areas such as sales as described (Dibb et al, 2012). Positioning Diagram Three: Company positioning by Customer perception Diagram three is a perceptual mapping of the UK supermarkets based on customer perception. The map illustrates that Aldi have built up a customer following, which shows a change in customer demand and behaviour. Aldi have progressed and competing with Asda and Morrison’s, illustrating that all companies have to be competitive to ensure the individual company has an advantage over its competitors. As customers are more economically aware and seeking value for money, this can be used to target a certain area in the market .i.e. low quality, high quality, low cost, high cost depending on the current times. Customers may wish to purchase lower quality brands over high quality brands as it may be better value with the end result getting more for your money. An example of customers getting more for their money, took a challenge to purchase one item from each store and taste it to see if the difference could be spotted with Aldi and Morrison’s products. Purchasing Aldi own brand of Jaffa Cakes which demonstrated similar packaging to the McVitie’s brand with 24 segments at a cost of  £0.95 a packet, roughly working out 4 Pence a biscuit. Morrison’s selling the main brand of McVitie’s Jaffa cakes also offering 24 segments at a cost of  £2.19 a packet working out 9 Pence a biscuit. Tasting the two brands without knowing which one was from Aldi and Morrison’s, concluded that it was hard to identify which product was from each store. Thus changing to purchase the Aldi brand rather than the main brand (McVitie’s) saving a whopping  £1.24. This experiment can be supported in means of description and cost by visiting www.mysupermarket.co.uk. Aldi:  £0.95 Morrison:  £2.19 Aldi have acknowledged that competitive pricing is a major influence to bring attention and awareness amongst customers with Aldi being able to support quality products at a cheaper cost than its competitors by purchasing products in bulk from its suppliers. Aldi also agree the best possible price from suppliers allowing them to pass the savings on to the customer. To support that Aldi can offer main brands at a cheaper alternative without affecting quality, the cost of a Warburton’s Bread from Morrison’s is  costing  £1.45 with Aldi offering the same product at a cheaper cost of  £0.99 pence (mysupermarket, 2014). Aldi:  £0.99 Morrison’s:  £1.45 POTENTIAL SALES STRATEGIES When looking at Aldi products and comparing them to other competitors within the retail market, it was evident that Aldi are demonstrating three broad sales strategies to maximise profit from new and existing customers by using targeting strategy, pricing strategy and customer retention strategy. Using the current economic times, targeting the customer’s that are looking to save pounds, Aldi are using a sales strategy by offering cheaper alternatives which result in retaining the customer overall leading to company profit (Business case studies, 2014) Aldi introduced a marketing campaign in 2011 using the slogan â€Å"Like Brands, Only Cheaper† using straight forward, no nonsense, simple adverts to advertise their own products. The advert using an old fisherman saying â€Å"Well, there you go then: a fine pair of â€Å"Pollock’s† demonstrating Aldi own product against the main product that it’s the same but cheaper. An advert that won most popular TV advert of 2011 featuring a wife talking about her husband’s penchant for a cup of char before declaring: â€Å"I don’t like tea. I like gin†. Aldi Marketing Campaign 2011. Aldi marketing stragety is to encourage customers to purchase their own brands over the more costly options that are on offer. This campaign suggests its working by the profits the Organisation has seen in recent years as discussed within this report. To this date, the same marketing campaign is still being used (The guardian, 2014) Strong Selling Strategy The retail market is competitive environment with companies expanding and growing availability in the United Kingdom (UK) providing customers more choice. As customers have disposable income to spend, supermarkets are always looking to act on customers emotions. One key observation is displaying the discount price along with the original retail price to influence the customer’s decision on making them realize what a fantastic bargain they are receiving. Aldi.co.uk Supermarkets are always looking to take advantage of an area in the market and Aldi are no different. As reported (Guardian, 2014) Aldi are introducing school uniforms taking advantage of other competitors by offering cheaper alternitvate to other supermarkets and offering parents the opportunity to get their childrens clothing for the coming term in September costing less than the cost of a McDonald’s Chicken McNuggets sharebox. The package by Aldi offers four school essentials at a cost of  £4 when other competitors, Sainsbury’s package is costing  £7.33, Tesco  £6.75 and Asda  £7.50. Managing director, Tony Baines was quoted â€Å"The run-up to the new term can be a stressful time for families. As a result, we were keen to offer parents the opportunity to stock up on superior school uniforms and accessories ahead of the new term with breaking the bank† (Guardian, 2014). As a result of Aldi decision to introduce clothing into the mix, this may see a new price war with other supermarkets trying to compete against Aldi, it still to be seen how this will impact on the other supermarkets and how they will react to the new offering by Aldi. Aldi.co.uk CONTINUOUS IMPROVEMENT Aldi consider the â€Å"Just in Time† (JIT) approach to store management by holding the required stock that the store only requires. As stock is costly with Aldi purchasing stock when required, when stocks are reduced, the companies’ capital improves, allowing Aldi to purchase more stock when required (Jobber, et al, 2006) Aldi.co.uk As Aldi core purpose is to â€Å"provide value and quality to customers† working efficiently and reducing costs allows reinvesting profits back into the organisation. Lean thinking and continuous improvement is fundamental to meet its business goals for growth allowing new properties, suppliers and more savings for customers and offering benefits to employees. An example of Aldi success, a planning application for 46,200 sq. m regional  distribution in Wales has been submitted, according to (IGD, 2014) As Aldi demonstrate continued growth in the UK as the organisation attracts more shoppers that wish to save money on their shop. Aldi have revealed further plans to increase their stores to a minimum of 1,000 stores by the end of 2021 (IGD, 2014). The established German company will support further investment in the UK with 60 new stores to open by 2015, while existing shops will benefit from major refurbishment. On the other side of the bridge, Tesco’s CEO, Philip Clarke became replaceable after 40 years at the supermarket by the head of Unilever’s personal care business Dave Lewis. The news came after Philip Clarke failed to produce the results, the company was looking for after a decline in sales and profit alongside a renewed profit warning (Guardian, 2014). Aldi have taken a percentage of the market, which has impacted on others within, with Tesco and Morrison’s having to invest Millions into the price war to try and stay competitive (Mail online, 2014). As Morrison’s and Tesco have recently issued profit warnings, it suggests that Aldi are winning the price war and making others take notice. CONCLUSION Aldi determined the market using the STP (Segmentation, Targeting and Positioning) process. Using this method identifies what type of market Aldi are targeting. Aldi demonstrated using the four P’s, product, promotion, price and place to take advantage of competition and gain more customers. The change in economy has seen a change in customer spending with behaviour changing by searching for alternative and main brands at a cheaper value. It’s worth noting that other supermarkets are feeling the pressure from Aldi and to sustain such a market position and complete with Aldi, it’s worth consideration the reduction of products to match Aldi which was highlighted by Morrison’s chief executive Dalton Philip. Aldi are fulfilling its potential by taking advantage of the market by working efficiently which allows to keep cost at a minimum and enable the company to expand within the UK. The companies campaigns â€Å"Like Brands, Only  Cheaper† have increased the presence of the company’s profile, with continued relationship building with its customers through a number a channels, creating loyal customers. Morrison’s have found it difficult to maintain their position within the market, feeling pressure from Aldi and resulted in a â€Å"profit warning† being issued. It’s therefore clear that Morrison’s have taken the eye of the customer and market, which has shown customer decline and profits dropping due to lack of promotions and low costing products. Unless Morrison’s change their way of thinking, a change in the competition may come in the near future for them. Whether they are able to survive remains to be seen while Aldi continue to be competitive. BIBLOGRAPHY aldi.co.uk. (2014). aldi.co.uk. Retrieved June 16, 2014, from https://www.aldi.co.uk/ Dibb et al (2012). Marketing Concepts Strategies. 6th ed. Hampshire: Cengage Learning EMEA. Emerald Group Publishing Limited , 2014. Emerald insight.[Online] Available at: http://www.emeraldinsight.com/journals.htm?articleid=870441 [Accessed 3 June 2014]. Hooley, G (2012). Marketing strategy competitive positioning. 5th ed. London: Financial Times Prentice Hall Mintel Group Ltd, 2014. Mintel. [Online] Available at: http://academic.mintel.com/display/638369/ [Accessed 4 June 2014]. Sky News, 2012. Sky News. [Online] Available at: http://news.sky.com/story/991623/discount-chain-aldi-profits-soar-200-percent [Accessed 3 june 2014]. BBC, 2013. BBC Business News. [Online] Available at: http://www.bbc.co.uk/news/business-24059641 [Accessed 2 June 2014]. Rankin, J., 2013. The Guardian. [Online] Available at: http://www.theguardian.com/business/2013/mar/08/morrisons-online-grocery-shopping [Accessed 2 July 2014]. Lescher (1995). Online Market Research. Canada: Addison-Wesley. 4. IGD, 2014, IGD. [Online] Available at http://www.igd.com/our-expertise/Retail/retail-outlook/3371/UK-Grocery-Retailing/ [Accessed 7 July 2014] Business case studies, 2014. Business case studies [Online] Available at: http://businesscasestudies.co.uk/aldi/creating-value-through-the-marketing-mix/introduction.html#axzz39B1JV1tj [Accessed 12 July 2014]. Smithers, R., 2014. The Guardian. [Online] Available at: http://www.theguardian.com/business/2014/jul/16/cheap-school-uniform-discount-wars-aldi-mumsnet [Accessed 18 July 2014] Wearden, G.,2014. The Guardian. [Online] Available at: http://www.theguardian.com/business/2014/jun/23/morrisons-cut-price-135-items [Accessed 19 July 2014] Plunkett, J,. 2011. The Guardian. [Online] Available at: http://www.theguardian.com/media/2011/dec/28/gin-loving-pensioner-top-tv-ad-2011 [Accessed 19 July 2014] Rankin, J,. 2014. The Guardian. [Online] Available at: http://www.theguardian.com/business/2014/jul/21/tesco-boss-philip-clarke-quits-profits-warning [Accessed 23 July 2014] Steiner, R,.2014. This is money [Online] Available at: http://www.thisismoney.co.uk/money/markets/article-2692087/CITY-FOCUS-How-big-grocers-tough-time-Mail-mans-exclusive-look-Aldi-UK.html [Accessed 19 July

How To Write Using the APA Writing Style Essay -- APA Writing Style

The APA writing style is most commonly used to cite sources for psychology, education, and social sciences and is also the official writing style of the American Psychological Association. The General APA Organizational Guidelines are basic guidelines that explain how to write a research paper in the APA format. These guidelines ensure clear and consistent presentation of written material that differentiates from other writing styles because it concerns elements such as: Citations, punctuation, presentation of numbers, etc There are four major sections in an APA paper. They consist of the title page, abstract, main body, and references. The title page of an APA paper has recently been changed in the publication of the sixth edition of the APA Publication Manual. In the title page a writer should include the title of the paper, the writer’s name, and the school affiliation. It is suggested that the title should be no more than 12 words, and when writing ones name, not to include titles or degree info such as Dr. or Ph.D. Also the title page should include, at the top of the page, a running head that is flush left and a page number that is flush right. The abstract, one of the four major sections in an APA paper, is the section where one would summarize research that was conducted, the methods of which the thesis was tested, the findings of the research, the purpose of the research, the analysis of data, and conclusions. It should begin on a new page and already include the page header. â€Å"Abstract† should be centered on the first line of the abstract page with no bold, italics, underlining, or quotation marks. The abstract should be double-spaced and a single paragraph around 150 to 250 words. Keywords may be listed to h... ...ieved June 18, 2011, from http://psychology.vanguard.edu/faculty/douglas-degelman/apa-style/ Driscoll, D. (2010, April 21). Purdue OWL: Writing in Psychology: Experimental Report Writing . Welcome to the Purdue University Online Writing Lab (OWL). Retrieved June 22, 2011, from http://owl.english.purdue.edu/owl/resource/670/03/ Johns, J., Fox, T., & Silvia, R. (n.d.). APA Writing Style. DK Schools. Retrieved June 26, 2011, from dkschools1.org/Documents/apa%5B1%5D.pdf Mongan-Rallis, H. (2006, November 17). Guidelines for writing a literature review . University of Minnesota Duluth Welcomes You. Retrieved June 22, 2011, from http://www.duluth.umn.edu/~hrallis/guides/researching/litreview.html What is APA Style?. (n.d.). APA Style. Retrieved June 18, 2011, from http://www.apastyle.org/learn/faqs/what-is-apa-style.aspx?apaSessionKey=9E1D0F5CFDDB1694AFB05C302651AD48

Of Personal Development, Critical Thinking and Enhanced Quality of Care Essay

In this reflection paper, I would like to relate some unforeseen events during the course as well as my experience of being assessed. The medical practitioner assigned to me was a consultant of medicine for geriatric patients. The fact that he is not a physiotherapist may be considered an unforeseen occurrence. I did not really expect him to come from a different field. The similarity in language and way of thinking of practitioners from the same field would have facilitated the process. At first, similar to my feelings in collaborating with my nurse classmates, I had the same feeling of hesitation in associating with my DMP. However, as the course progressed, I realized that he could be a very good mentor. He patiently guided me throughout all the pertinent tasks that I had to carry out. I attended the clinic with him at Saint Pancrase Hospital for the morning Clinic, which finished at twelve o’clock, then the Ward round from two o’clock at Saint Pancrase hospital for two hours. I then went to University College London Hospital for My OSCE after four o’clock at the T10 ward. For the last fifteen years I have been working in a community, this is my first time to examine a patient thoroughly in a hospital, not only to examine the patient but also to perform my Objective Structured Clinical Examination (OSCE). Since he wanted to examine me on COPD patient with some complications, he was right that it was hard on me. Yet I did it and enjoyed the experience despite the situation under pressure. It was very long observation from my DMP, which again for long time I did not observe, was indeed a complicated but a true learning experience. I am grateful to my DMP and the way he taught me. I enjoyed his teaching, his approach, and his skills as a consultant were excellent. I will miss his teaching. My experience with him made me see the value of having a competent mentor regardless of the field that one is interested in. The presence of a coach and mentor made learning easier because it made me confident that I can rely on someone who is an expert and possesses a learning attitude, as well as one who is willing to help me out in the process. Admittedly, there were some difficulties in relating with him at the beginning because we were from different fields of study. But again, this experience is a test of flexibility in adjusting to the demands of the situation. I my best to work with him and follow the guidelines and advice which he gave me. In the course of our interaction, I have learned to become more comfortable in dealing with him. There is value in having a good working relationship with one’s superiors and colleagues; it makes the learning journey so much easier. I also feel that I should further develop a mentoring relationship with an expert in this field to be able to reach my full my potential. Empirical research from both educational and industrial settings suggests that students and employees both have increased probability of success if they have had a mentor. While mentors are effective for everyone, sometimes organisations implement mentoring programs to support particular parts of their populations, often newer employees. And while mentoring programs are always established with the best of intentions, their results are often mixed (Werner, 2004). To make the most of my clinical exposure, I hope to establish a strong mentoring relationship with a doctor or a medical allied professional who will be able to coach me on increasing competence in my clinical practice. I have realised that coaching and mentoring are very effective ways of developing my leadership potential because it does not only develop me in terms of technical expertise, but it will also allow me to actually experience how these experts undergo the coaching and mentoring exercise. I have also realised that a novice in any medical allied field acquires clinical judgment and skill over time. Knowledge is refined through actual clinical experience; this moves her from a rule-based, context-free stage to a more analytical, logical and intentional pattern of thinking (Benner, Tanner, & Chelsea, 1996). To effectively provide a conducive learning environment, these medical professionals need venues for examining and developing their problem solving and reasoning skills towards making clinical judgments (Miller, 1992). I realised that such venues transpire through numerous learning experiences. In particular, I am contemplating about being able to practice in a large hospital to permit such comprehensive clinical exposure. I have also realised that participating in varied learning experiences offers the chance to apply classroom theory in the clinical setting. This was a point that was shared with me by my DMP. Clinical experiences enable the formation of meaningful related information on the basis of what the nurse has learned in the classroom. There is an expectation that with more experience, this novice can move from the level of advanced beginner to the level of competence by program completion. Clinical judgment is defined as nursing decisions about which areas to assess, analyzing health data, prioritizing which task to do, and who should carry it out (Carnaveli & Thomas, 1993). For clinical judgment to be assessed as sound, it should be arrived at using critical thinking and logical reasoning, that will enable the deduction of valid conclusions, and the decisions that may be borne from these. I am thankful for this experience as they have given me profound insight on the areas that I could further develop to become a more competent professional in this field.

Medical Marijuana Should Be Legal - 2074 Words

Medical marijuana use can greatly increase many patients lives tremendously, who have been suffering for too long. Marijuana is seen as a class 1 drug and also a â€Å"gateway† drug making the fight for these patients hard. Many states have now legalized the use of Medical marijuana but the fight is not over until every state has won. This essay will examine the scope of the need for medical marijuana. The organization of this essay is set up in compare and contrast format. The purpose of this report is to persuade the use of Medical Marijuana. In this report, I will be reviewing different points of views on medical marijuana like in the eyes of a mother, different medical professionals and researchers. I will also be showing the pro’s and con’s of using medical marijuana. It will show how the pro’s outweigh the con’s substantially. It will show that medical marijuana is strictly for helping to ease patients symptoms for specific illnesses. I will not be going over the legal views of the argument because I want to show the doctor and pacient side of the argument. The scholarly letter Medical Marijuana first states the case study â€Å"Case Study-Mother and Son: The Case of Medical Marijuana† a son named JJ who has a severe mental illness wanting to use medical marijuana. Next, Peter J. Cohen takes his side of the argument. He states that like all other drugs, medical marijuana should go through many extensive tests and approved by FDA before giving to any more patients. So, heShow MoreRelatedMedical Marijuana Should Be Legal904 Words   |  4 PagesMedical Marijuana Although marijuana is illegal and lacks FDA approval it should be used to treat cancer. Opponents of medical marijuana argue that it is too dangerous to use, lacks FDA approval, and that various legal drugs make marijuana use unnecessary. They believe marijuana is addictive, leads to harder drug use, and injures the lungs, immune system, and brain. They also believe that medical marijuana is a front for drug legalization and recreational use. Benefit that it is isn’t a great treatmentRead MoreShould Medical Marijuana Be Legal?1249 Words   |  5 PagesMarch 1, 2017 Medical Marijuana Informative Unless you ve been living under a rock, you have probably at some point in the last few years had a conversation with a friend or family member regarding medical marijuana. Although it is considered a controversial topic, in recent months it has been gaining approval by the public. But it does not come without opposition and arguments. Medical marijuana is a complex subject and still requires more education for the public, the medical community, and theRead MoreMedical Marijuana Should Be Legal1477 Words   |  6 Pagesacross the nation believe that medical marijuana can provide a variety of benefits ranging from pain relief to increasing appetite. Others won’t provide the drug to patients until more significant evidence is presented. The drug has been a topic of debate for many years, but one thing that researchers can always count on is a growing library of testimonials from patients who have legally experimented with the drug to manage their conditions. As it stands, mari juana has had a different impact in eachRead MoreMedical Marijuana Should Be Legal1651 Words   |  7 Pagesmost commonly referred to as marijuana. Medical marijuana refers to the use of cannabis and its cannabinoids to treat disease or improve symptoms (Wikipedia.com). Cannabis contains two active ingredients inside called cannabinoids (CBD) along with the delta-g-tetrahydrocannabinol (THC). The medicinal and psychoactive effects that personally associate with marijuana are caused by unique structures of cannabinoids. In addition, the major psychoactive ingredient in marijuana is THC, which additionallyRead MoreShould Medical Marijuana Be Legal?1778 Words   |  8 Pagesusing medical marijuana for chronic pain outweigh the risks? Medical Marijuana is a topic we have all heard a couple of times in the past years. It has been a debatable topic since there seems to be a lot of opinions on what should be and shouldn’t be legal. Some say its benefits outweigh anything else, and some others state that there is a hazard involved with this drug. There are studies on both sides of the question that demonstrate what appear to be clear benefits for medical marijuana, asRead MoreMedical Marijuana Should Be Legal1545 Words   |  7 Pagesmedicinal utility of marijuana. However, the federal government opposes passing legislation that would legalize medical marijuana because of its potential to be abused or unregulated. The states are continuously challenging the federal government causing complications in legislation in regards to medical marijuana. Because of its history of medicinal properties and accumulating amounts of state and local legislation, the federal government should decriminalize medical marijuana an d legalize its useRead MoreMedical Marijuana Should Be Legal1053 Words   |  5 PagesMedical marijuana, also called cannabis, is used in some places as a medication to treat diseases and symptoms. Many people consider it helpful and harmless making it the most used illicit drug in North America. With legalizing medical marijuana people can alleviate some health problems and help ease physical pain, but it also can bring many concerns, questions, and responsibility. Legalizing cannabis can help many people with their health conditions. There are some advantages to taking medicalRead MoreShould Medical Marijuana Be Legal?1591 Words   |  7 Pagesdebated topic on marijuana legalization is widely argued. Whether it’s for medical or recreational usages, this topic is reaching boiling point. The complicity on the legalities of marijuana has reached a point in society where legal usage has been popping up across the country. In the medical sector, studies have shown benefits, and harmful effects in patients. Some physicians support, however some physicians do see health concerns that influence their stance on whether medical marijuana laws are toRead MoreMedical Marijuana Should Be Legal897 Words   |  4 PagesMedical Cannabis Weed Cannabis, also known as Marijuana has many effects to it. In recent years officials have decided that it should be used for medical usage. They have found out that it helps many medical conditions. Medical cannabis has many things that could cure. Studies has shown that it slows the response time in the synapses in the brain it helps the brain heal. For example if someone was in a bad wreck it allows the brain to eventually heal. Because it is unlike other prescribed drugs weedRead MoreMedical Marijuana Should Be Legal860 Words   |  4 Pagesthat medical marijuana might be useful in reducing this pressure. Marijuana has also became a common sight in the medicine cabinets of patients suffering from HIV/AIDS and many different forms of cancer. Cannabis consumptions has been known for its ability to stimulate appetite commonly referred to as â€Å"getting the munchies.† Medical marijuana can successfully benefit its patients with HIV or cancer by helping generate an appetite through the use of plant. Researchers have shown that medical cannabis