Critique a Research Article Paper Example | Topics and Well Written Essays - 1250 words

Critique a Article - Research Paper Example However, recent studies presented that almost 50%-72% of genetic elements are responsible for repeated co-occurrences of such disorders to the same patient or to the particular family tree. Thus, the research problem that has been addressed in this article is whether (cross)–assortative mating or (cross)–parent of origin effects of ASD and ADHD in parents have any relationship with the co-occurrence of either ASD or ASD with ADHD among their children. Initially, the article was aimed at discovering whether ASD and ADHD share similar structural and functional brain abnormalities which would also prove the co-occurrences of such disorders among parents and children belonging to one family tree. In order to obtain this particular aim, the authors used a series of literature studies an interview process. Subsequently, the obtained conclusion stated that the two disorders share insignificantly similar structural bases and functional brain abnormalities (Steijn, Richards, Oer lemans, Ruiter, Aken, Franke, Buitelaar & Rommelse, 2012). Evaluation of the Research Methods Used Does the author provide a literature review? One of the main reasons or motivations to use literature review in a research process is the intention to verify or justify the concerned issue with reference to prior studies and already evaluated and rationalized outcomes (Cronin, Ryan & Coughlan, 2008). However, the aim of the article was to identify and comprehend a new dimension of the concerned research phenomenon, i.e. the possibilities and the probable causes of co-occurrences of ASD and ASD with ADHD among parents and children in the same family tree. Hence, a greater emphasis is provided towards primary sources through interview rather than on literature reviews in this article. Nevertheless, the authors make use of the secondary research in the introductory part to signify the literature gap and the scope of the research. Is the Research Current and Relevant to Today Existing Heal th Issues? A large number of treatments are undertaken currently with children suffering from autism. Recent studies have depicted that almost 1 out of every 88 children is diagnosed with an ASD, among which boys have been examined as 5 times more vulnerable to girls. However, scientists have been unable to provide any valid explanation for the increase in the diagnosis (Vanderbilt Kennedy Center, 2012). Moreover, it is also identified that symptoms of ADHD also create significant problems for more than half of all the children with autism or ASD syndrome. Unfortunately, both the disorders, ASD and ADHD are under recognized and under treated by doctors in majority of medical cases. Hence, there is a greater demand and need for researching on such crucial topic in order to gain significant insights about these disorders (Autism Speaks Inc, 2011). Thus, it can be stated that research on such critical topic in the current context is worth to be undertaken for ensuring enhanced public h ealth. Describe the research type utilized? – Experimental, non-experimental, quasi experimental, etc. The authors have applied experimental research type for conducting the research study in order to establish the assumed cause and effect relationship between the

DNA Evidence and Procedures Essay Example | Topics and Well Written Essays - 1000 words

DNA Evidence and Procedures - Essay Example Though DNA is used by the body to create the physical characteristics of hair color, eye color, and height, it can only be used to match a suspect to a sample and can not determine their physical characteristics. Advances in DNA technology have revolutionized forensic science since its introduction in the mid 1980s. It is used to bring evidence against a suspect as well as exonerate innocent people. As investigators, law enforcement is generally concerned with a few key issues with respect to DNA evidence These issue involve maintaining the integrity of the evidence and the credibility of its evidentiary value. These are: The crime scene is the first line of defense in maintaining credible DNA evidence. To minimize the possibility of contamination the incidental activity must be reduced at the crime scene. Only critical personnel should have any initial access until all samples are collected. According to the President's DNA Initiative (2007), "It is important for all law enforcement personnel at the crime scene to make a conscious effort to refrain from smoking, eating, drinking, littering or any other actions which could compromise the crime scene". In addition, it is suggested that all first responders be trained in DNA collection and preservation techniques. Investigators must tediously search for small amounts of DNA evidence available at the scene. This may be small blood spatters, hair, skin tissue evidence found under fingernails, and clothing that contains body fluids. Suspects may be swabbed for saliva or DNA may be obtained from an object they have contacted. In the case of rape or sexual assault, the Department of Justice guidelines dictate that, "...evidence that may be inside or on a victim's body should only be collected by a physician or sexual assault nurse examiner" (Understanding DNA evidence, 2007). Initial contact with an assault victim should stress the importance of not changing clothes or showering before evidence can be collected. Evidence needs to be clearly labeled and identified as to where and when it was collected in a manner that will maintain a proper chain of custody. Samples should be kept dry and need be sealed to prevent contamination and stored at room temperature to prevent degradation (President's DNA Initiative, 2007). The National Institute of Justice mandates that evidence that may contain DNA should not be placed in plastic bags as plastic retains moisture which could damage and degrade the DNA sample (What every law enforcement officer should know about DNA, 1999). Direct sunlight and heat can also damage samples and it is recommended that the sample be transported as quickly as reasonable to an appropriate storage area. It is recommended that long-term storage be maintained only by a qualified facility or laboratory. In the 2003 Summit Report, the National Institute of Justice warned, "If law enforcement officers, medical personnel, and crime lab technicians are not trained to recognize, collect, preserve, transport, and store DNA evidence, then its use may be compromised or even invalidated". Maintaining the integrity of the DNA evidence is vital if it is to have any value in the courtroom. Contamination is the greatest threat to the usability of DNA evidence. DNA evidence runs the risk of being contaminated when DNA from

Children Being Tried as Adults Essay Example for Free

Children Being Tried as Adults Essay Some juveniles think that because they are minors, they can’t be severely punished just like adults. Using this thinking, many minors commit crimes thinking of little to no consequences at all. With this thinking, the â€Å"double standard† comes into place. Female juveniles think because of their gender, they can really get away with crimes. For the average american, the term juvenile delinquent is likely to conjure up the image of a teen-age male. The one-sided image is fed by media stories that all but ignore the existence of young offenders who are female. Most of the professional literature on juvenile delinquency is similarly slanted. Should minors who commit crimes be prosecuted as adults? That is indeed a topic you have to really think about twice. All crimes committed by juveniles should and must be treated in the same regard as adults. These kids go to juvenile court and get shortened sentences because of their age, thats not right. They commit big boy crimes, they have to do big boy time. When you think of the word â€Å"Juvenile† what’s the first thing you think about? The first thing that comes to my mind is crime simply because when i hear the word juvenile, its usually followed by delinquent. Until the early 19th century in the United States, children as young as 7 years old could be tried in criminal court and, if found guilty, sentenced to prison or even to death. Children under the age of 7 were thought to be unable to commit criminal acts and were therefore exempt from punishment. Reformers believed that treating children and adolescents as adult criminals was unnecessarily harsh and resulted in their corruption. A 1991 study by Virginias Department of Youth and Family Services, entitled Young Women in the Juvenile System, concluded that girls serve more time in training schools than their male counterparts, and for less serious offenses. The same pattern prevails in most other jurisdictions. (Anderson) Between 1994 and 2010, violent crime arrest rates decreased for all age groups, but more for juveniles than for adults. More specifically, the rates dropped an average of 54 percent for teenagers 15 to 17, compared to 38 percent for those between 18 and 39. And while arrest rates for violent crimes were higher in 2010 than in 1980 for all ages over 24, the rates for juveniles ages 15 to 17 were down from 1980. (Brown) Not everyone agrees that tougher crime laws for juveniles are fair or will cut down on youth crime. Many opponents of penalizing kids as adults believe that young criminals, unlike adult offenders, are still developing personal values and character. Juveniles, they say, can be more easily reformed, or rehabilitated, to turn their lives around and lead productive lives. For example, in a documentary i recently watched, all of the adults had been to jail and had a bad childhood but had changed their lives for the best. Many people have shown their disagreement with the statement above in many ways creating controversy. â€Å"Lock ‘Em Up† says one civilian/pedestrian in a street interview . â€Å"Let ‘Em off, they’re just babies† says another civilian. These two statements/opinions stirred up lots of controversy and debates on live television. In one argument a tv reporter said that It doesnt mean adolescents cant make rational decisions or appreciate the difference between right and wrong. But it does mean that, particularly when confronted with stressful or emotional circumstances, they are more likely to act impulsively, on instinct, without fully understanding or considering the consequences of their actions. Some controversy comes in with the parents thinking that their children don’t deserve to be tried as adults in their situation. For example, Paul Henry Gingerich, a 14 year old murder suspect is believed to be the youngest person in Indiana ever sentenced to prison as an adult. He was still 12 years old when he arrived here at the Pendleton Juvenile Correctional Facility, the states maximum security prison for children. His mother could not do much due to the severity of the situation. Over 200,000 children are charged as adults every year says a researcher at Temple University. At the age of 16, Cameron Williams lives a life far removed from the world of other teenagers. Williams, who celebrated his sixteenth birthday in jail, faces up to 110 years behind bars for second-degree attempted murder and use of a weapon to commit a felony. In November, Williams shot at a police officer in Omaha, Nebraska as he was being chased after being pulled over in a car with two other men. Hes also charged with robbery and assault in another county. Even though he is a minor. Many people are affected/involved in these juvenile cases. In many cases, the juveniles themselves are the ones who are greatly affected because they are the ones who have messed up their future. The parents are also majorly affected by children being charged as adults because they still look at their children as innocent and as babies. In a recent california case, a 15 year old boy was sentenced to 20 years on a murder charged in a maximum security facility and was beaten to death. This made the state and even parts of the nation rethink this whole â€Å"age doesn’t matter thing† when it comes to juvenile sentencing. To decrease juvenile crimes there are several prevention programs. There is a program called D.A.R.E which stands for Drug, Abuse, Resistance, Education. The program is for kids as old as 18 and as young as 11. There are also programs like after school matters which teaches children the importance of staying in school and staying on the right path, and finally P A.C.E. is Programming for Young Women in the Juvenile Justice System, which also helps to rehabilitate juveniles after they are released from jail. (Anderson, George M.) Another possible solution could be for parents to teach their children right from wrong early in their lives and for older children, spend more time with them and show them that you care about them/love them, and most of all be there for them throughout their lives. Statistics show that children who grow up in a single-parent household are nine times more likely to go to prison, eight times more likely to commit violent crimes, and ten times more likely to get hooked on drugs than in a two-parent home. After some long research I concluded that teens today dont fear the law because they dont think they will get caught. And if they do, they know they have a good chance of getting off because they are tried as teens and not adults. We have to get tougher on crime. There should be a law that everyone over eleven years old will be tried as adults. That way more teens would be discouraged from committing crimes. They would know that murder would get them a very long sentence instead of sta ying in juvenile hall until they are eighteen. If we want to cut down on teen crime, we have to have tougher laws.

The Marketing Plan Of Yamaha

The Marketing Plan Of Yamaha Introduction India Yamaha Motor Private Limited. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint-venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company India Yamaha Motor Private Limited (IYM). IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles for both domestic and export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc),YZF-R15 (150cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), SZ SZ-X (153cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc). . Vision They will establish YAMAHA as the exclusive trusted brand of customers by creating Kando (touching their hearts) the first time and every time with world class products services delivered by people having passion for customers. .Mission/Objectives They are committed to: Be the Exclusive Trusted Brand renowned for marketing and manufacturing of YAMAHA products, focusing on serving their customer where they can build long term relationships by raising their lifestyle through performance excellence, proactive design innovative technology. Their innovative solutions will always exceed the changing needs of their customers and provide value added vehicles. Build the Winning Team with capabilities for success, thriving in a climate for action and delivering results. Their employees are the most valuable assets and they intend to develop them to achieve international level of professionalism with progressive career development. As a good corporate citizen, they will conduct their business ethically and socially in a responsible manner with concerns for the environment. Grow through continuously innovating their business processes for creating value and knowledge across their customers thereby earning the loyalty of their partners increasing their stakeholder value. .Customer no.1 They put customers first in everything they do. They take decisions keeping the customer in mind. Challenging Spirit They strive for excellence in everything they do and in the quality of goods services they provide. They work hard to achieve what they commit achieve results faster than their competitors and they never give up. Team-work They work cohesively with their colleagues as a multi-cultural team built on trust, respect, understanding mutual co-operation. Everyones contribution is equally important for their success. Frank Fair Organization They are honest, sincere, open minded, fair transparent in their dealings. They actively listen to others and participate in healthy frank discussions to achieve the organizations goals/objectives. India Yamaha Motor Limited, known for its strong focus on the urban market in the country, has decided to go for a strategic shift in its business move. The two-wheeler player which is only a fringe player in the countrys rural market, which accounts for only 15% of its overall sales, intends to tap this market in a big way. YBR 110, the latest bike from the Yamaha stable to have been launched in India, will target the rural markets. As of that time, Yamaha Crux is the companys best seller in the rural market due to its good quality, long life engine and high mileage. Rural markets are the growth drivers for any company and they are no different. Yamaha has already penetrated into the entry level segment and has been successful in all its ventures. To tap this potential segment, they are focusing on increasing their network strength in tier-2 and tier-3 cities and increasing their sub-dealers in rural areas,, national business head, India Yamaha Motor Limited told Business Standard.Yamaha Crux is doing very well in the domestic and overseas market. Adding to this is their new launch YBR 110 which will definitely target the rural markets, add to their sales numbers and increase their presence in the rural areas. They expect to grow more and improve their performance in rural India, Yamaha is wary of competition from the well entrenched players but hopes to counter the competition through its unique product offering. They dont see any direct competition between Yamahas offerings and other companies. The Indian biking market is undergoing a complete transformation in terms of both product offering and customer preferences. Today, the Indian biker is driven by technology and style and Yamaha products perfectly fit the bill. Though Yamaha has a 12% market share in the deluxe bike segment, it is still a marginal player in the countrys two-wheeler market with a meagre share of 3.5%. Yamaha Motor Corp will invest about $200 million in its Indian unit over three years as it completes a third plant, which will ramp up capacity to 1 million units. For the coming three years, they think they will invest 7-8 billion rupees ($178-203 million), Takashi Kajikawa, president and CEO of Yamaha Motor, told a news conference at the India Auto Expo. Theyre looking at getting double-digit growth. They should touch 10% (market share) by 2010. By end-2010, Yamaha will complete its third plant in India, on the outskirts of New Delhi, and raise capacity to 1 million bikes annually. The company is targeting a share of 10% by the end of 2012. Yamaha has seen a fall in its sales in India, with April-December 2007 figures half of those for the corresponding period of 2006, part of a general decline in bike sales in India brought about by rising financing costs. They were focussing on rural market but by rising financing costs the sales and demand has seen a great fall. Their products enter in the declining stage. Product Declining Stage A reduction in product demand and sales occurs either slowly or rapidly, depending on the type of product provided to consumers, thus causing the product to enter the decline stage. A Sale decline may be due to technological advances, shifts in consumer tastes, or increased competition. Management can choose to continue to market the product (also known as maintaining the product), harvesting the product by reducing overhead costs such as RD in the hopes of continued sales of the product. As this the demand and sales of Yamaha bikes were reducing in India because people wants premium and deluxe products and Yamaha emphasis on value for money. So the sales of Yamaha bikes were drastically declining in Indian market . Sales always decline in this stage. Understanding the decline stage will help us to keep our product producing sales longer. In the decline stage of the marketing product development cycle, product owners lower or discontinue marketing efforts and expenses. The trick is for lower marketing efforts of them while competitors discontinue theirs. Similarly, if we continue to sell our product while our competitors pull their products from the market, we can squeeze out the last few sales for our product. Marketing Product Life Cycle Why Sales Decline Sales decline during this stage of the marketing product life cycle because: the market has become saturated, the technology has become obsolete, or the trend creating the demand has ended. The result is that unless our product is perishable or consumable, few customers still want or need our product. Market segmentation can enable us to find those few customers and to out-market our competitors to get those customers purchases. Marketing Product Life Cycle Using Marketing Research Can Slow Decline To continue making enough sales to earn a profit, we need to use market research to determine: how much you need to lower prices, which distribution outlets we should use at this stage, and how our other products can benefit from brand marketing from our declining product. Just as we want our child to have a long life and live well into senior years, we want our product to extend its life through the decline stage of the marketing product life cycle. Market segmentation can provide extended life to our product by revealing the last remnants of customers needing the product and by discovering new uses for our product. So we can increase our profits through this final stage of the marketing product life cycle. Product Development Meaning- The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product Innovative new products are the fuel for the most powerful growth engine we can connect to. If we decide to develop new products as part of our growth plan, were in good company. New product development can be described as a five-stage process, beginning with generating ideas and progressing to marketing completed products. In between are processes where we evaluate and screen product ideas, take steps to protect your ideas, and finalize design in an RD stage. Following are details on each stage: Generating ideas -Generating ideas consists of two parts: creating an idea and developing it for commercial sale. There are many good techniques for idea creation, including brainstorming, random association and even daydreaming. We may want to generate a long list of ideas and then whittle them down to a very few that appear to have commercial appeal. Evaluating and screening product ideas- Everybody likes their own ideas, but that doesnt mean others will. When we are evaluating ideas for their potential, its important to get objective opinions. For help with technical issues, many companies take their ideas to testing laboratories, engineering consultants, product development firms, and university and college technical testing services. When it comes to evaluating an ideas commercial potential, many entrepreneurs use the Preliminary Innovation Evaluation System (PIES) technique. This is a formal methodology for assessing the commercial potential of inventions and innovations. Protecting your ideas- If we think weve come up with a valuable idea for a new product, we should take steps to protect it. Most people who want to protect ideas think first of patents. There are good reasons for this. For one thing, we will find it difficult to license our idea to other companies, should we wish to do so, without patent protection. However, getting a patent is a lengthy, complicated process, and one we shouldnt embark on without professional help; this makes the process expensive. If we wish to pursue a patent for our ideas, contact a registered patent attorney or patent agent. Many firms choose to protect ideas using trade secrecy. This is simply a matter of keeping knowledge of their ideas, designs, processes, techniques or any other unique component of their creation limited to thereself or a small group of people. Most trade secrets are in the areas of chemical formulas, factory equipment, and machines and manufacturing processes. The formula for Coca-Cola is one of the best-recognized and most successful trade secrets. Finalizing design research and development- Research and development is necessary for refining most designs for new products and services. As the owner of a growing company, we are in a good position when it comes to this stage. Most independent inventors dont have the resources to pay for this costly and often protracted stage of product introduction. Most lenders and investors are trapped by a Catch-22 mentality that makes them reluctant to invest in ideas until after theyre proven viable in the marketplace. If we believe in our idea, we can be the first to market. RD consists of producing prototypes, testing them for usability and other features, and refining the design until we wind up with something we think we can make and sell for a profit. This may involve test-marketing, beta testing, analysis of marketing plans and sales projections, cost studies, and more. As the last step before you commit to rolling your product out, RD is perhaps the most important step of all. Promoting and marketing your product- Now that we have a ready-for-sale product, its time to promote, market and distribute it. Many of the rules that apply to existing products also apply to promoting, marketing and distributing new products. However, new products have some additional wrinkles. For instance, our promotion will probably consist of a larger amount of customer education, since we will be offering them something they have never seen before. Our marketing may have to be broader than the niche efforts weve used in the past because, odds are, well be a little unsure about the actual market out there. Finally, we may need to test some completely new distribution channels until we find the right place to sell our product. Strategic Marketing Tools Our tools are organized under our 5-Step Planning process. See down to find the step and tool that interests us most. The Market To Win Five Step Planning Process. Key Tasks 1.Pre-planning 3b. Define the Key Challenges 3a. Segment the Market 3d. Define the Value Proposition 3c. Target the Best Segments 3.Formulate Marketing Strategy 2b. Internal Business Audit 2a. External Market Audit 1b. Launch the Work 1a. Plan the Work 2.Undertake Marketing Audit 4. Complete the Marketing Plan 5. Implement Review 1. Pre-planning- The pre planning by Yamaha is that they pre-prepare themselves for the this declining stage of their bikes. They already made new bikes from their own product innovations for that drastic situation of declining and just need the right time to launch them. 2. Marketing audit/research-They did market research in advance that their products are declining because of rising financing cost. As they were focussing rural market and rising financing cost has affects the sales of their products. They also research that the taste of consumers are also changed, where their product was declining because of rising financing cost on the other side consumer are ready to buy premium and deluxe bikes. Business for premium and deluxe bikes was increased. 3. Market strategy- The market strategy Yamaha used that time they introduce their right products as per market demand. They focus on premium bikes segment that time. The key challenge was rising financing cost. They understand that the price will be not an issue for the premium and deluxe segment customers so the rising financing cost will not effect the sales and demand of their products and they were right. 4. Market plan- Yamaha uses right market plan with right market audit and with their right products for that time and got success for firm. 5. Implemented review- They implemented the right market plan in that declining stage of their products and in review they got success for their brand, products and maintain their image in motor biking industry. It is a sad fact that many marketing plans do not get implemented well.   There are many possible reasons for this but certainly poor project and change management is a key one.   If we do the pre-planning work well, there is more chance the Marketing Plan will be accepted and implemented as Yamaha done. Re-launch or reposition One strategy is the re-launch and re-position mature brands. Yamaha doesnt use this strategy because the taste of consumers is also changed. Product Innovation Product innovation is another strategy. They uses this strategy they innovate with their own products like Yamaha R1 and introduce their new products. The firm launched four new models in 2008. Two of them was of 125 cc and launched in February 2008. The other two, both of 150 cc, came in July and in November. Three new Yamaha Bikes for India in 2008 Globally, Yamaha Motorcycles has a performance oriented brand image and is known for their technological excellence. But thats not the case for Yamaha India with their damp and not so exciting current line-up of bikes. Realizing the power and growth potential of the Indian 2-wheeler market, Yamaha is bent on re-establishing themselves in India, only this time aiming for the brand image rather than going after mass market sales. As part of their strategy YMI recently launched the world class YZF R1 and MT01, furthermore Yamaha launched 3 new bikes in India in 2008. Yamaha YZF-R15 2008 Yamaha yzf r15 India Sports oriented, Yamaha YZF R15 is a track ready, made for India bike inheriting from the Yamaha R1. The new single cylinder, 4-stroke, 150cc engine has 4-valves, is liquid cooled and have Fuel Injection. The bike also has front and rear disc brakes. R15 launched in India in 2008. The power output was around 18 bhp. Yamaha FZ (150) Yamaha fz 150 India 2008 IMO The best looking among the 3, the Yamaha FZ is a mean-looking naked street bike, again made for India inheriting from the European FZ1. FZ share R15à ¢Ã¢â€š ¬Ã‚ ²s 150cc single cylinder engine but have air-cooled.Yamaha FZ 150 was also launched in India 2008. Yamaha Gladiator Type SS / RS Yamaha Gladiator 2008 SS RS India Yamaha Gladiator was available in two new variants Type SS (Stylish Sporty) Type RS (Racing Sports) and these bikes have the 125 cc engine block. Yamaha says SS RS have 26 improved features to make them dynamic and best performing bikes in their class. Gladiator Type SS / RS was also launched in India by the end of February 2008. Indian consumers got the feel of the superbikes mainly from the movie Dhoom (thanks to John Abrahams Hayabusa) and after that theyve been witnessing a regular growth in both, the sales and options (superbikes) available in India. Sources in the industry confirm that almost 600 superbikes are imported every year, which includes those imported by the company and those that come from indirect routes. Apart from growing in the domestic market, Yamaha is also looking to scale up its exports. They are very hopeful of increasing exports from India. In 2009 and so far in 2010, they have received good response and orders from the overseas markets. they export Gladiator Type SS, FZ16, YZF-R15, Crux, Enticer, Alba, G5 to countries like Colombia, Sri Lanka, Indonesia, Kenya, Bangladesh, Philippines. They definitely look forward to increase their presence in the overseas market and grow in terms of exports. Yamaha plans to capture larger market share in India. It is aiming for a 20% share in the Indian bike segment especially in deluxe and premium range products. They have been receiving an overwhelming response for their premium and deluxe segment models. They have clocked a robust performance so far and should achieve a market share of 20% in the deluxe and premium segments. Currently Yamaha has 3.5% market share in India but the sales are picking up very fast and the company foresees a robust growth in coming years. By end of 2012, it intends to have at least 10-12% market share in the country. They expect to grow 40% in 2010 and 30% in 2011. Their main growth will be from the FZ series. Premium products like YZF-R15 and FZ-15 continue to showcase strong demand and robust sales. In the deluxe segment, they have succeeded in garnering a market share of 12%. SWOT ANALYSIS STRENGTH Good quality Long life engine High mileage Unique product offering Technology Style Brand WEAKNESS Wrong focus segment Emphasis on value for money Wrong trend OPPURTUNITY Innovation Increased product quality Product for rural areas Big market (domestically globaly) THREAT Competition Strength Yamaha has good quality motor bikes. Their bikes engine are long lasting and fuel efficients. They uses Japanese technology for their products. They offers unique products to market. They have different styles of product and they are known for their brand image in motor biking industry. Weakness They were previously focus on wrong segments. They emphasis on manufacturing value for money products. The trend on focusing on rural industry was wrong. Opportunity They have innovated opportunity to launch their new products. They have increased quality products like R15 and FZ16. They have opportunity to rule for urban as well as rural areas. They have big market opportunity domestic and internationaly. Threat Yamaha have lots of threat from their competition. Yamaha is wary of competition from the well entrenched players but hopes to counter the competition through its unique product offering. The Seven Ps of Marketing The basic Four Ps of Marketing Product This is the most important thing in the mix, the physical product or the service that the entity is offering for sale to the public. We will need to market this to the customers by telling them the unique features and benefits the product has to offer as Yamaha did most of the time when its value for money they emphasis on that, when its about looks and image they shows that as well. Price This is the price or amount that the customer needs to giveaway in exchange of the product or service we are offering. Marketing strategy will need to ensure that people will get the perceived value as greater than the price they will need to giveaway. Yamaha give the price of normal bikes and gave the looks of superbikes. Placement Placement or distribution, we will need to spell out where the product or service is available. This may either be online or offline, we will need to inform the public where the products may be available. Yamaha places their products in showrooms as well their full descriptive images online. Promotion We will need to promote the product or service whether online of offline. Online marketing makes it cheaper to conduct promotions and reach as many people as possible. Yamaha mostly uses brand ambassadors for the products and also promotes in motoracing. The next three Ps People In order for any marketing activity to be effective, to will need to train and motivate the people to do their job. The people that delivers the product or service and those that come in between the customer and the manufacturer needs to know their job for the strategy to work. People may also refer to the customers who will need to buy our products, they are very important to be considered in the development of our marketing strategy. Yamaha trained their people on routine intervals so they can get the best out of them. Process Customer satisfaction is one of the most important roles of marketing. If we can follow the process of delivering high quality service or products to the customers, Our marketing efforts will never be wasted. As Yamaha did uses the process and deliver the right product on right time. Physical evidence Online, it is difficult for the customer to know how the product is going to benefit them. Thus, we will need to create an element by which the customer will be able to feel, taste and smell the product or experience the service. We can do reports and articles that will excite the customers about the product and the service. Yamaha shows the physical evidence of their products in commercials, movies and road shows. Conclusions In conclusion, the success of Yamaha is inseparable with the scientific business strategy. The business strategy is a general concept. It includes two indispensable elements called competitive strategy and marketing strategies as well as the concept of the business strategy. The strategic concept of Yamaha is to take the demand-side strategy. Yamaha subdivides the whole market into several objective markets according to the researches about the partialities of different individuals. And then different types of motor bikes are put into the market aimed at attracting different consumer groups. The competitive strategy of Yamaha is to improve the innovative ability to win the competitive advantage. Strong technological innovation ability makes Yamaha stand in the most forward position of motor bikes industry all the time, and characterized this brand by a special vitality. And the marketing mix of Yamaha is to use the integrated marketing strategy including product, price, promotion and place. It values the construction of a brand, the orientation of its products and pays a lot of attention to technology improvement. It increases the sales through sensitive advertisement, presentation to the celebrities and large-scale entertainment.  Ã‚   Expectations from the Course Module: When I started this assignment, I had a perception that marketing is identical to sales. Being from commerce back round I also thought that marketing is conflicting to financial studies. However now I can analyze that marketing is a social science. Through the interactive lectures I have learnt that marketing brings together all the elements of management together, namely finance, operations and human resource management. Overall the course module has geared me up as a person who now has managerial skills in all types of verticals. Learning Outcome: I would like to start my learning outcomes from the same fact that being from the Commerce background and always took Marketing as a very spendthrift department and always thought they are trying to put up their Budgets and Expenditures very high and would not allow them to get around to utilize the Budget as they wished or planned. I was always critical of the plans of the Marketing team in the company where I work and would always argue and win back as much pounds as I could to cut on their lucrative Budgetary proposals. But after the Tutor brought in the various Marketing concepts like Situation Analysis, Branding, Segmentation, Marketing Mix, etc., were very clear. The situational analysis taught me how to use the tools of SWOT, PESTLE, the five competitive forces of Michael Porter. That the objectives of an organization or business should be realistic came to light through the learning of the SMART theory of goal setting. I understood that how the goal of a business or company are aligned at every level of business and that their vision and mission are clear.. The tactics part actually has presented before me the entire marketing mix process. It has taught me how the 7Ps of marketing are useful across an organisation or a product or service. The 7ps have taught me how to integrate different methods in management to analyze the operational effectiveness of a business. Personal Experience: My experience as a student in this subject has been great one and has given me a great learning for imparting at my place of business. The concepts that have been taught in the class by the tutor, I am convinced that I can have great success in the marketing field now. As prior to this course module I had always shied off from marketing plans or topics. This is how I have been able to put my learning experience into the learning about Yamaha.

Edgar Degas :: essays research papers

Hilaire-Germain-Edgar De Gas was born on July 19, 1834, at 8 rue Saint-George's in Paris. His father, Auguste, a banker, was French, and his mother, CÃ ©lestine, an American from New Orleans. The family name "Degas" had been changed to "De Gas" by some family members in Naples and France in order to sound more aristocratic; the preposition indicated a name derived from land holdings. Degas went back to using the original spelling sometime after 1870, and that is how we spell his name today.He was destined for a law career, but instead entered the Ecole des Beaux-Arts, where he studies with Louis Lamothe. There he became a painter and sculptor. Degas was associated with the Impressionists, taking an active part in there firsts exhibitions, but his individual choice of subject matter, handling of composition, and emphasis of drawing distinguished his works from theirs. He worked with a number of media: oil, pastel, lithography, engraving, and sculpture. From the mid-1850s through the mid-1870s Degas explored many types of subject matter. He copied works by earlier artists and executed his own history paintings, portraits, and scenes of daily life. Degas eventually ended his efforts at history painting and devoted more attention to portraiture, turning images of relatives and friends into complex psychological studies.His oils and pastels depict the inhabitants of the world of sports, business, ballet, and the cafes in their self-conscious posturing and characteristic gestures. He has numerous paintings of jockeys, dancers, laundresses and prostitutes. Another favorite subject was a model at her bath. Degas' observation of movement resulted in the radical compositions that preserved the character of his subjects. As Degas' subject matter became more contemporary, so did his artistic style. Early on, Degas presents people as individuals, whereas works from the mid-1870s on categorize women in particular according to their professions. The laundresses, milliners, and dancers represent types rather than specific individuals. Degas' handling of paint and use of color also become bolder and more experimental. Degas' collection of repeated poses and postures speaks to his preoccupation with texture, color, and form.In the later years of his life, despite failing eyesight, he continues to paint his women models in varied, unarranged poses. Soon after he began to let him self go. He stopped caring for his dress or trimming his beard. He had chronic bronchitis and bladder problems. Degas continued to work as long as he was in the house of Rue Victor-Masse.

Management Essay -- Business Management

Management It is almost always a team of people doing a task is better off than a person doing it. And if the leader is a narrow-minded, tyrant that has the stubbornness of a 5-year old child and the temper of a grumpy old person constantly on the verge of explosion, it is sure that the autonomy of the company will by out of sync. It was 2 years ago that a CEO had almost single-handedly almost brought a company to its knees, sending shock throughout all corners of Wall Street. He went by the name of â€Å"Chainsaw Al.† The near crumble of Sunbeam Corporation, a company that specializes in making household and outdoor goods, laid basically in the personality of Al Dunlap and his style of management, where he was autocratic and the structure was too top-down. When organizational structure is so top-down that information and advice only flow downwards and employees’ suggestions are ignored, problems are bound to occur sooner or later. After his one-man show, conducing chaos an d disorder, the board of Sunbeam could no longer stand the horrid situations and fired him. â€Å"You guys are responsible for the demise of Sunbeam! I’m here to tell you that things have changed. The old Sunbeam is over today. It’s OVER!!,† Dunlap screamed at his executives (Byrne 132). â€Å"It was like a dog barking at you for hours. He just yelled, ranted, and raved. He was condescending, belligerent, and disrespectful,† recalls Richard L. Boynton, president of the house-hold products division, during their first of many horrifying executive meetings (Byrne 132). Dunlap had made a name for himself on Wall Street by previous reigns as the best CEO there is, by way of a harsh, tyrannical attitude displayed by mass layoffs to cut excess baggage and a military-like atmosphere. A good leader is someone that shows and leads his troops into the direction that is right for the corporation. Dunlap clearly had a clear idea of what direction he wanted Sunbeam to go in, it was his way of leading them towards his vision that was wrong. One of A l Dunlap’s major faults was his use of power, which lead to doubts in his non-programmable decisions and a group of unhappy campers in his office. Power is the potential to influence people and their behaviors to accomplish something. Al Dunlap had many forms of power that enabled him to lead Sunbeam. First of all, he had legitimate power, pow... ...ith happy employees who respect their leader. The factors of a bad leader, no team work, a bad personality, and the wrong purpose for improvement lead to a bad situation that had no ending of continuous problems since not many people had the power to control him, besides the board of directors which he had hand-picked himself. Dunlap’s firing turned way overdue mainly because many people had relationships with Dunlap that went way back in times. And even when he did get fired, many did not want to be the one announcing his departure. Dunlap’s firing was bound to happen sooner or later since nothing he had done profited the company. Feeling betrayed by Sunbeam and his board, one of his last quotes at a leadership lecture in Australia was â€Å"If you want a friend, buy a dog. I’ve got two† (Byrne 149). Even after all the chaos he caused, he is still so stubborn and caught up in his ego to realize what he had done wrong at Sunbeam. Admitting to one’s mistake is one of the first st eps towards improvement and success. It is no wonder why he’s still unemployed today. Bibliography: Byrne, John A.. 1999 October 18. â€Å"Chainsaw.† BusinessWeek, 128-149.

How Islam responds to issues about Equality Essay

Introduction Throughout this project, the intention of the information is to answer the question: How does the religion of Islam respond to issues on equality? All through this Booklet, I have kept in mind to focus on the ideas of Islamic equality and what this means to a Muslim, in the Islamic definition. In Islam a definition of equality means evenness, uniformity, impartiality, parity etc. Therefore, if applied to Islam in liaison to the now modern everyday life this would involve issues such as * Racism * Sexism * Forgiveness * Religious attitude Which are the subjects I will be talking about and looking over at the Islamic perspective on these topics of concern. To portray the view Islam has over these issues I will be using: * The genuine teachings from the word of our God `Allah` himself, doing this through the Qur’an. * Referring to important hadiths (lessons) and quotes from the prophet Mohammed (pbuh) * The message given out today by the most knowledgeable top scholars. These should give a clear message of what, the view on these issues used to be like, how they have progressed and possibly altered over the years, the differences on these matters from today in contrast to when the religion began, and how it is today, right now in Muslim houses and nations across the world. Racism Constantly throughout the world today and especially in the history of humans since the beginning of civilisation. There has a been a power struggle between those trying to gain power and have authority over others whether it is because of their skin colour, lineage, education, origin or physical disabilities. Islam has extinguished the discrimination which subsisted in the land of Arabia, the roots of the religion and the main reason it was created was to give equality among men and women of all races. It punished those who lowered women to the level of slaves and transferable goods. It also punished those who took advantage of their privileges. Being the 1st kind of religion to truly do this won the hearts of nations and the admiration and respect of its enemies. In the Qur’an Allah even shames those who cannot understand the purpose of the variation in skin, colour and language. `And among those His Signs is the creation of the heavens and the Earth, and the variations in your languages and your colours; verily in that are Signs for those with sound knowledge` In some societies those who are poor and live a life in poverty are considered lower class, with less intelligence and the worst company. But it is these people who the prophet of Allah was asked to seek for their company. At this the idol worshippers (Quraish) began to make mockery of how the majority of the people following Islam were poor, lower class people. Allah then sends down this verse to the prophet: `And keep yourself (O Mohammed) patiently with those who call their Lord morning and afternoon, seeking his face, and let not your eyes overlook them, desiring the pomp and glitter of life of the world; and obey not him whose heart we have made heedless of our remembrance, one who follows his own lusts nd whose affair (deeds) have been lost` The verse meant that a new society would be built with no racism and equality at its base such as justice and equal opportunity. No one is Islam should ever be judged by his skin, colour or any part of his physical appearance or origin whatsoever. Also no man should be bale to judge another only Allah is the judge. `Allah does not look at your appearance, or wealth, rather he looks at you hearts and deeds. ` Sexism It is disputed by some non-Muslims that in Islam, it is becoming increasingly apparent that the image of women is one of sexism and lower class and it is quite clear that Islam has become very male dominant and women are shown to be inferior and of less-importance. Or possibly as Muslims are allowed to have more than one wife it’s thought they are mis-treated. In fact, this is not how Islam has placed the role of women. In Islam there are very precise guidelines relating to the equality of men and women. They are both looked upon as being equal in soul and in mind and in religious responsibilities. Of course, they are not looked upon as the same but merely different. The importance of the mother has the same importance of the father. Although they play a different role. But one cannot say that one is inferior to the other. As regards the care of children, the mother cares for a child a lot more than the father does and this sort of motherly love is held in the highest regard in Islam. The father is expected to supply the family with care, food and money and can only have more than 1 wife under the condition that he has the wealth to pay for them. The Prophet Mohammed one day was questioned by a follower whom should he treat with more affection, he asked the prophet 4 times one after the other who are the most important. The prophet answered; ` Your mother, ` then `Your mother, ` then `Your mother, ` at the forth time `Your father,` he went onto say `Paradise lies at the feet of your mother.` Such is the treatment and respect given to women in Islam, from my own personal experience when I am in Jordan and I am with my grandmother; everywhere she goes, people call her grandma/mother and treat her with the utmost respect and courtesy. When anyone comes to visit, they immediately enter the room and kiss her hand three times, such is the respect men in Islam have towards women. Violence against women is extremely wrong and is not allowed. A women’s honour is held in high regard and no verbal or physical abuse is permitted at all, to the extend where our prophet said; `Those whom so ever beat their wives, in the eyes of Allah are no Muslim` Any crime against women especially rape etc. is treated very seriously and in the Islamic Shari’ah court the punishment for such a crime is severe. During the month of Ramadan, women are given leave from having to fast, if their menstruation cycle is kicking in, this also applies to their praying. Men whoever always have to fast unless they are ill and are incapable. However women do still have to pray, have to perform Hajj, they must render Zakat; all Muslims must perform these duties; there are no differences between them, and both shall be held accountable by God in the life of the here and after. `Whoever does deeds of righteousness, be they male or female, and have faith, they will enter paradise and not the least injustice will be done to them` Attitudes towards other Religions Muslims have a very open view to other religions, and they are the only religion that have kept strict to the instruction of their holy book. Muslims are given a duty to lead other people into their faith, and making people revert (Every human is born Muslim) back to Islam is very important and held in high regard, so much so that in one of the hadiths (lessons from the prophet) he says; `One who changes the faith of another towards Islam and helps him unto the righteous path, will be rewarded in heaven most greatly` Allah also said `Strongest among men in enmity to the believers wilt thou find the Jews and the Pagans; and nearest among them in love to the believers wilt thou find those who say, We are Christian`: because amongst these are men devoted to learning and men who have renounced the world and they are not arrogant.` Islam also teaches that all people have the natural instinct to be Muslims- the term for this in Arabic (as mentioned before) is `fitrah`. People may be born into another religion, but this is due to the way they are brought up and the will of Allah, as he tests your strength and willpower (a.k.a as one’s `iman` in Arabic) If someone does convert back to Islam, they are reverting back to the religion into which they were born as. Allah also rewards those who turn back to Islam tremendously. Also to try and avoid any kind of conflict between Islam and those who follower other faiths, Allah did send down a message to Mohammed, clearly showing there is no wilful approach to any other religion for trouble or arguments. `Follow your path, let me follow mine and there shall be no conflict between us` Islam does not bring out clashes with other religions but only wishes for there to be peace. From the above quote it clearly states, the Muslim intention not to have any fight/conflict with those of any other religion. However should any Muslim be attacked by one of another religion they are permitted to fight back and to stand up for themselves as long as they are in the right. Forgiveness/Reconciliation Allah has granted human beings with intelligence, this intelligence demands responsibility. Therefore, the more intelligent a person is the more he/she is responsible. When the intelligence is missing, the responsibility is neither there. This also means that little children are not held responsible for their actions or words, because their intelligence has not developed. The insane are not responsible, because they have lost the rational capacity. However, part of us being Human, is also that we make mistakes, nobody’s perfect. Sometimes we make mistakes without thought and intention. But sometime we knowingly and deliberately commit sins and do wrong to others. It is said that `To err is human and to forgive is divine`. Both parts of this statement are very true. As human beings we are responsible, but we do also make mistakes and we are constantly in need of forgiveness. Two Types of forgiveness: * Forgiveness from Allah * Forgiveness from other people Both are important as we do wrong to both our God and towards other people. Allah’s Forgiveness Allah is the most forgiving, of all. There is a hadith recited by the prophet that talks about the mercy of Allah. `Allah has written down the good deeds and the bad ones. Then he explained it {by saying that} he who has intended a good deed and has not done it, Allah writes it down with Himself as a full good deed, but if he has intended and has done it, Allah writes it down with Himself as from ten good deeds to seven hundred times, or many times over. But if he has intended a bad deed and has not done it, Allah writes it down as a full good deed, but if he has intended it and has done it, Allah writes it down as one bad deed.` There are many names given to Allah in the Qur’an, some of these names are related to His mercy and forgiveness. Here are some of them, with their meanings. Al-Ghafoor: The most forgiving. This name appears in the Qur’an more than seventy times. There are other names from the same root, such as Ghafir and Ghaffar. The meaning of the `ghafara` is to cover, to hide and from it comes the meaning `to excuse`, `to pardon`, `to remit` and `to forgive`. Allah does all these things. In the Qur’an it is mentioned that Allah does not forgive however without `Shirk` repentance but he may forgive every other sin for whomsoever he wills. Al-Thawwab: The Acceptor of repentance. This name of Allah is mentioned in the Qur’an about eleven times. Allah accepts repentance of those who truthfully and whole- heartedly repent and turn to him. The word `thawwab` gives the sense of `often returning` which means that Allah again and again accepts out repentance and forgives us. We commit sins and mistakes then we repent and he forgives us, then we go and commit more sins and repent and accepts our repentance again and gives us another chance. The Qur’an teaches that Allah is a Judge and He also punishes but Allah is not bound to punish. The justice of Allah, according to Qur’an is that Allah does not and will not inflict undue punishment on any person. He will not ignore the good of any person, but if He wishes to forgive any sinner, He has the full freedom to do so, His mercy is unlimited as shown in the hadith above and his love infinite. Human Forgiveness in Islam: It is very important to believe in the mercy and forgiveness of Allah but it is also necessary to base relationships on forgiveness. We cannot expect Allah’s forgiveness unless we also forgive those who do wrong to us. Forgiving each other, even forgiving one’s enemies is one of the most important Islamic teachings. In the Qur’an Allah has described the believers as: `Those who avoid major sins and acts of indecencies are those who when they are angry they forgive. ` `The reward of the evil is the evil thereof, but whosoever forgives and makes amends, his reward is upon Allah. ` Even in another Hadith, the Prophet once said that Allah had commanded him nine things, one of which he mentioned was: `That I forgive those who do wrong to me` The Prophet of Islam was the most known truthful and especially forgiving man. He was always ready to forgive his enemies even the very worse ones. When he went to the town of Ta’if to preach the message of God with his adopted son Mahmood, its people mistreated him, they abused him and hit him with stones. He left the city upset and wounded, then when he took shelter under a tree; the angel of Allah visited him and told him that Allah sent him to destroy the people of Ta’if because of their sin of mistreating the prophet. The prophet [rayed to Allah to save the people of Ta’if, because what they did was out of their ignorance. He said, `Oh Allah, guide these people, because they did no know what they were doing. ` When he entered the city of Mecca after the victory, the Prophet had in front of him some his most terrible, hateful enemies. Those who had fought ruthlessly against him, plotted to kill him for many years, persecuted his followers and killed many of them. Now he had full power to do whatever he wanted, to punish them for their crimes. It is then described that the prophet asked them: `What do you think I shall do to you now? ` They pleaded for mercy The Prophet returned `Today I shall say to you what Prophet Yusuf (Joseph and his 11 brothers) said to his brothers, `No blame on you today. Go, you are all free. ` Such was his immense mercy that they all came to finally realise the greatness of Islam and accept it with their hearts. He even forgave the previous rulers wife Hind who had caused the murder of his uncle Hamza. After killing him she had his body cut open wide and chewed on his lever leaving him to bleed. Despite this atrocious crime, when she accepted Islam and submitted herself to Allah, the prophet still forgave her. Conclusion Overall, all in all in my total truthful opinion, I do believe that Islam the true words from Allah does promote equality among society. `O Mankind! I have created you from a male and female, and made you into nations and tribes, that you may know one from another. Verily, the most honourable of you in the sight of Allah is he who has the most taqwa among of you. Verily, Allah is All-knowing, All-Aware. ` With this verse, Islam declares its equality among people, that is because Islam respects a human for being a human not for any other reason; Islam does not distinguish between two races or two groups of people or between two colours and the Prophet Muhammad spoke to the people signifying that concept during his last pilgrimage, saying: `O People! Your God is one; your father is one; no preference of an Arab neither over non-Arab nor of a non-Arab over an Arab or red over black or black over red except for the most righteous. Verily the most honoured of you is the most righteous. ` Despite the teachings of our Lord and Prophet, these are all empty words if people do not listen to them and use them as their guides, and unfortunately when conflict does arise it is not because Muslims are fighting for their freedom in Jihad, No it is an extremely small minority of people who using Islam as a cover, go against the word of Allah and commit crimes. However, the majority of Muslims emphasize the equality in their religion, practically and theoretically. When all are praying whoever comes to the mosque 1st, can sit down in the front row regardless of his financial state or position and whoever comes last takes his place in the last row regardless of his position or importance. If you look along each row, one can see a diversity of people all kneeling down together sitting on the floor, the rich and poor, the knowledgeable and the unknowledgeable. There are no differences among these people as they are all the same in the sight of Allah, their direction during prayer, as well s their holy book, as their Lord is one and also their movements during the prayer follow one imam. Especially in Mecca and Medina, when hajj or umrah is performed, equality there is at its highest, everyone side by side all wearing the same clothes all bowing to the same God, only thing differing among them is the strength of their belief and the good they have done. An example of such was when some of the companions talked to Osama Bin Zaid, the favourite of Prophet Muhammad, to intervene for the sake of the well reputed woman from the Quraish tribe who deserved punishment for stealing (that is having her hand cut) Osama talked to the prophet, the prophet got angry and said: ` Those before you were districted, that is because the renowned is untouched when he steals, and the poor is punished, verily if Fatima (daughter of Muhammed) stole, I would have her hand cut. ` Islam is emphasizing the equality and applying it into the society since 1400 years ago, when during that time mankind used to suffer the worst distinction among people and individuals in culture and prepared the enslaving o humans. This is where the secret to Islam’s great real power, strength and past triumph lie. One is mistaken to think that Islam prevailed only because Muslims like dying in battles as others like to live, no!. Islam did not win through battles only, but because Islam is a complete unique guidance for life, unique in its rituals, beliefs, dealings and ethics and from all in all that is the religion of Allah. Â   Bibliography The holy qur’an the companions of the prophet book2 al-nawawi’s 40 hadiths Religion & equality booklet www.islamonline.net www.islam101.com www.bbc.co.uk/gcse/bitesize www.islamicforums.com